"I'm more confident than ever that our move to join forces with Microsoft will accelerate our mission to connect the world's professionals to make them more productive and successful, and ultimately help create economic opportunity for every member of the global workforce," wrote LinkedIn CEO Jeff Weiner in a blog post.įor Microsoft, the LinkedIn deal furthers its plan to become an essential provider to businesses of cloud-based services, including its Office 365. This comes six months after news broke that Microsoft was planning to throw down $26.2 billion for the business social network - its biggest-ever acquisition. The two companies said on Thursday that their acquisition deal had closed. Bill Gates throws his support behind Microsoft's $26B acquisition of LinkedIn.Microsoft's $26B acquisition of LinkedIn gets EU approval.Microsoft to buy LinkedIn in $26.2 billion deal.So if you’re looking for a good discussion pick your Group wisely, or better yet just engage directly, at least then you’ll know who you’re dealing with. If Weiner wants to succeed as the professional content king then LinkedIn definitely needs to move to publishing within status updates and disassociate itself from Groups. Imagine you’re a company with a wealth of available content built over the years Case Studies, Surveys, Whitepapers, Company Blogs, Weiner wants to be able to serve that content as a status update and target specific followers and they’re already working with the likes of Xerox, The Economist and Blackberry.īut Jeff’s plans could go awry from the inside if he’s not careful and apart from unmoderated spam in some groups, we have the opposite problem of subtle censorship and undisclosed agendas. LinkedIn also wants to play big with ‘sponsored content’ much like everyone else but using their professional base to do it. “We think that’s going to create a very strong platform and very valuable context for large enterprises, for small-medium businesses who want to target engage with professionals. You see with the momentum we’re generating now in Influencers, LinkedIn Groups, Slideshare, people are increasingly turning to LinkedIn to publish professionally relevant content,” Weiner said. One of the areas where we’re making strong traction in is LinkedIn as a professional publishing platform. As Jeff put it, LinkedIn sees its future as a publishing platform for professionals. LinkedIn has already pushed forth LinkedIn Today and the INfluencer streams in a big way, all front-page headline acts we gravitate to as soon as we log in so with 200m members and 2.4m companies listed there it’s a content and lead generation goldmine. ![]() This is separate to Groups run by a brand, or a networking group for alumni, those are clearly marked and obvious. I couldn’t find the list of 100+ groups run by this company but you can find out laboriously by looking at who is involved in the firm and then spotting who are the most prolific posters….Īnd then that begs the question who really owns the content after you post it, and did you realise you were giving your information away for free to a larger undisclosed organization ? I don’t mind the enterprising nature behind it but the issue I have with this is none of this is disclosed very openly, and “curating” content in favor of your client goes against what LinkedIn Groups was for in the first place an open discussion forum on topics of choice. These include Owned Groups with a total membership in excess of 1.5 million, including the biggest professional group on LinkedIn, which has more than 795,000 members. How to Watch Love Island UK From Abroadįor example a US-based company runs more than 100 LinkedIn groups and sub-groups for various ‘business’ communities (ie corporates).
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